
Increases store traffic with mobile coupons
An American
retail pharmacy, saw a significant increase in store traffic by providing coupon offers to consumers via mobile.
When consumers texted MARCA to a specific short code they were provided a
link to a coupon for $3 off a purchase of $15 or more. The message produced a 7.6 percent click-through rate.
“Rite Aid’s objectives were to significantly increase store traffic,”
said SL Carrtel, Chief Director of Applications of Expresstxt San Diego,CA. “The strategy was to provide two offers
to opted-in mobile subscribers – one for a relatively modest $3 coupon to get consumers to visit Rite Aid locations.
“The second offer – a $25 gift card – was obviously more substantial
because its end result would be additional repeat customers for Rite Aid,” he said.
Of the 7.6 percent that clicked through the message, 2.5 percent clicked on an offer for a $25 gift
card given to those who transferred their prescriptions to Rite Aid.