Book Stores and Cafeterias
All campus bookstores should use mobile coupons to encourage student visits. So should
campus and off-campus restaurants.
Alumni Notifications
Educational
institutions should begin working on building opted-in mobile databases for alumni activities. There's a fair chance those
students will retain their mobile phone numbers for a number of years, so texting them alerts on alumni gatherings, recruiting
or fundraising events seem logical.
School Website Synergy and Mobile Notifications
It
is also common sense for every school to have a mobile site with class schedules and the ability to sign up for SMS alerts.
The institution's mobile site and short code should be publicized everywhere: prospectuses, wired Web site and in stores.
EXAMPLE OF SERVICE TO STUDENTS:
Education line Mobile
- Text alerts when a teacher updates Edline: e.g.: Assignments, Grades, Notes, Test, Links,
News.
- Ability to text Edline and receive a message of what you request. e.g.: text the #
edline + teacher’s initials for Kate Bove. Then type the word “homework” for that day’s homework
assignment.
- Insert phone number online and receive a verification code, which will be input
to the website.
Come enrollment time, educational institutional
should run banner ads on top-notch publisher sites to attract not just the potential students but their parents. How about
mobile banner ads on the mobile sites of U.S. News and BusinessWeek? They are known for their college rankings.
Mobile Video Utilities
Come enrollment time, educational institutional should run banner
ads on top-notch publisher sites to attract not just the potential students but their parents. How about mobile banner ads
on the mobile sites of U.S. News and BusinessWeek? They are known for their college rankings.
Let's not forget mobile
videos of lectures. Why not sell them a week after the class? It's a good revenue stream for the university or college and
a resource for the student who may have attended or missed the class.
Mobile videos -- including a brief introduction
from the dean -- on the institution's mobile site is also a powerful recruitment tool. The video file can also be delivered
to the email account if the prospective student texts in to request.
Oh yes, how about the admission news by SMS?
