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Sometimes a phone call just won't do and a whole email feels like overkill. For those occasions where all you need
are a few choice words for colleagues and staff, rely on Expresstxt.
The Expresstxt™ mass notification system
enables one person to communicate with tens, hundreds, or thousands of people anywhere, anytime via phone, email, instant
messaging, text messaging, fax, BlackBerry®, PDA, pager, and more.
Our technology can mobile market your products
via any number of communications devices within minutes.
When consumers leave their homes, there are a few things
they take with them like keys, wallet/purse, and cell phones.
The fact is the mobile phone has become the most
immediate and personal way to connect with consumers, no matter where they roam
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 Applications
* Emergency management – Mobilize emergency response teams and public
safety employees: EOCs, police, fire, EMS, MMRS, SAR, and the American Red Cross in accordance with NIMS
* Resident evacuation – Mitigate risk by rapidly evacuating affected and at-risk populations to safe refuge areas
* Employee mobilization – Call in additional workers to meet emergency demand; shut down and relocate
facilities; reschedule or cancel shifts
* Law enforcement – Poll residents in geographic proximity
to missing persons, accident and crime/incident scenes
* Public relations – Provide current
information to the media for accurate reporting of incidents
* Environmental/radiological events –
Give residents immediate warning of hazardous toxins or other environmental threats to health and safety
* Weather alerts and power outages – Relay critical communications to residents related to power outages or severe weather
conditions
* Public health – Inform public of precautions to take during outbreaks or health
warnings
* Local government – Disseminate information on road closures, warning siren tests,
public meeting announcements, newsletters, bulletins, and other event information.
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 Government
Nothing exposes poor communications planning or capabilities like a crisis. Communication and public
safety during major disasters such as hurricanes, fires, floods, bombings, and other crises should not be compromised by the
time it takes to figure out how to contact key personnel. Nor should these situations be complicated by attempting to locate
and direct residents to safe areas. The Expresstxt™ mass notification system simplifies your ability to execute normal
operations and incident management.
Improve Public Safety Preparedness, Response, and Coordination
Detailed
plans for Continuity of Government (COG) and Continuity of Operations (COOP) are now mandated features of government at all
levels. Disaster management planning, however, is not just about activating evacuation shelters and distributing emergency
supplies. Without rapid, coordinated communications, even the best disaster management plan is virtually ineffective. The
Expresstxt™ mass notification system enables government organizations to:
* Reach thousands
immediately with critical information. Rapidly and reliably disseminate critical information and instructions to multi-jurisdictional
and multi-disciplinary agencies, mobilize first responders, incident command teams and volunteers, and keep elected officials
informed. Relay emergency instructions to residents and businesses, even when business or regional communication systems are
damaged. Because Expresstxt’s system can be accessed via phone, internet, or your own system, you don’t need to
be in your office to initiate a broadcast.
* Maximize communication channels. The Expresstxt™
mass notification system delivers messages across all communication platforms and will cycle through communication devices
until the message is delivered.
* Improve emergency response times and coordination efforts. Preparedness
always results in improved response and recovery. With Expresstxt’s scenario management tool, streamline and accelerate
team mobilization, deployment, and coordination of first responders, disaster recovery teams, and volunteers, even as an event
escalates to Unified Command, with efficient and accurate outreach capabilities.
* Send geographically
targeted notifications to businesses and residents in specific locations. The Expresstxt™ mass notification system enables
government officials to issue evacuation notices, emergency instructions, and other messages to businesses and residents in
a specific geographical area.
* Improve community preparedness and participation. The Expresstxt™
mass notification system can help communities empower their citizens and businesses to be fully aware, trained, and practiced
on how to respond to threats and hazards by using the system during routine planned drills and exercises. The public will
learn to recognize and react to an alert and how to respond to calls for volunteer programs and surge capacity requests.
* Comply with Homeland Security Target Capabilities. As local first responder agencies seek compliance
with the National Preparedness Plan and NIMS, implementation of the Expresstxt™ notification system satisfies key components
of several DHS Target Capabilities, including Citizen Evacuation and Shelter in Place, Emergency Public Information and Warning,
and others.
* Manage communications during disasters of any size and scale. The Expresstxt™
notification system is a highly scalable communication tool able to match any size disaster and capable of handling simultaneous
incidents in multiple locations.
* Relieve key personnel from cumbersome manual tasks. Automate time-intensive,
error-prone, manual processes to enable your staff to focus on important crisis management tasks instead of wrangling with
untraceable communication logistics.
* Facilitate interagency communications. Instant telephone conference
bridging empowers government organizations to locate and communicate with federal, state, and local agencies, emergency team
members, and other key players.
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Mobile can be a legal swamp for government. But government departments can learn from online. How about allowing consumers
to pay bills on mobile in the same manner as they do online? Local town councils can certainly benefit from that facility. What
government can certainly do is ensure that all public spaces -- airports and train stations, for example -- have Wi-Fi coverage
to help laptop warriors and mobile users. Another must for each town and city is a short code and keyword FEEDBACK.
Town and city councils must know what's on the mind of their citizenry. And it should be mandatory for every town,
city and state to have a mobile site and short code. Tourism and business visits play an important role in this interconnected
world. So, make sure that every city or state's visitor's bureau has a mobile site with all the details that their
wired Web site would have -- where to stay, tourist attractions, videos, video welcome from the governor or mayor, shopping
destinations, parks, museums, beaches and the most important of all -- maps. Encourage visitors to those mobile sites
to sign up for alerts for the duration of their stay. Those signed up can get text messages on shopping and dining deals,
museum visits, hotels and tourist attractions. Serve mobile coupons, too. Healthcare
Another area
where the lawyers take a look before the ad agency. The highly regulated healthcare industry can certainly stand up informational
mobile sites modeled on their wired Web sites. A major utility is the use of SMS to alert opted-in consumers of the
next refill of their prescription. This alert can come from a pharmacy such as CVS/pharmacy or Walgreens or from a pharmaceutical
manufacturer such as Pfizer or Johnson & Johnson. Pharma companies can also offer allergy information on their mobile
sites and via text messages. SMS is the best tool for pharma companies simply because some patients -- the elderly,
for example -- may not care much for fancy mobile stuff. But given the fact that 99 percent of mobile phones nationwide have
SMS, the channel is ideal for delivering refill reminders or health alerts. It makes sense for pharma manufacturers
to run mobile banner ads with links to microsites or videos on reputable publisher sites -- weather.com, AccuWeather.com or
the various newspaper brands with a mobile presence, for example.
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