Advercell

Mobile Advertising as easy a 1....2.....3

10 Best Practices

Mobile Advertising Campaign Planning

All successful marketing campaigns begin with a clearly identified objective. Whether the goal is simply to sell ring-tones, change brand perceptions, or generate awareness for a new product or service, identifying these objectives will pave the way for a successful mobile campaign. It is important to keep these objectives close at hand. AM²Corp Mobitizement will provide the 10 Best Practices of planning a successful mobile advertising campaign.

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Maximizing Mobile Advertising

Understanding the Four Media Types

Now that mobile advertising has become a reality – and advertisers, carriers and publishers are moving beyond initial trials to broad-based deployment – optimizing efficiency, effectiveness and ROI across all mobile media types is critical to the medium’s success. From the mobile Web and video, to down-loadable applications and MMS, the four mobile media types available for delivering advertising on the mobile platform are both attractive and complex.

Parameters of Mobile Advertising

A Field Experiment

This study examines the effectiveness of mobile web advertising through a field experiment. Using a pre-campaign (control) and during-campaign (exposed) survey design, this study documents the lift in brand recall, brand association, and purchase intent as a result of exposure to mobile advertising and subsequent clicks on mobile ads in a national mobile campaign.

All Mobile Media Professional Services is your consulting partner for mobile media strategy, program design and campaign measurement.

Media Strategy- Rely on Mobizitement’s mobile expertise and historical knowledge to help you create a mobile media plan to reach your core audience and drive desired results. A wealth of best practices are available to plan tactical executions, frequency caps, impression levels, and measurement mechanisms.
Campaign Architecture- Allow our strategic connections to help construct and architect your creative campaign. We can create ad units for you, collaborate with your creative experts to develop the best mobile executions, or add a mobile component to an existing campaign.
Ad Management- Advertisers can rely on AM2Corp’s Professional Services to optimize and monitor campaign performance. We routinely succeed at increasing response rates and ROI over the course of a campaign flight. We provide seamless mobile campaign management and integrate with traditional media campaigns.
Purchase Intent- You will instantly know what clients are interested in your product selection.
Campaign Measurement- Our research and analytics experts can help create a mobile brand awareness survey that will allow you more-precise campaign measurement than impressions and click-through data alone.
Competitive Set- Our Pricing Strategy is designed to keep the profits in your pockets.
Publisher Services- Our customers can count on Mobitizment’s Professional Services for consultation to: develop your mobile properties for advertising; evaluate your audience; create unique ad opportunities, sponsorships and integrated content; provide trend reports and suggest opportunities for growth; and more.
Audience Evaluation- Targeting is the best Marketing.

We understand the power and potential of mobile advertising as a communications medium, and continue to pioneer innovative and cost-effective means of bringing that power to leading agencies, publishers and carriers—and, in turn, to millions of consumers—worldwide.

Mobile advertising is the world’s fastest-growing ad medium. But to truly tap into its power, where do you start?

The answer – AM²Corp Advercell. We give agencies access to the world’s leading premium branded and specialty niche sites – and an available universe of more than 415MM impressions. And it gives publishers the easiest, fastest, and most-efficient means of showcasing their available mobile content.

The AM²Corp Network offers more than 20 channels, aggregating sites by relevance to ensure the most precise media buy. Or choose from AM²Corp|Premium—a selection of some of the most well-known and trafficked sites in the mobile medium—and AM²Corp Run–of–Network, which offers reach to a broad audience by leveraging all available impressions across a diverse range of sites.

If you are seeking a specific audience demographic, the AM²Corp|Network may have the solution already constructed. We’ve built media plans that already target some of the largest audiences on their mobile devices. Ask your AM²Corp|Network representative about our new Audience Packages.

Advercell® -The web-based mobile ad management and delivery platform that connects advertisers, publishers and carriers.

AM²Corp Advercell® The largest and most-respected, single source, mobile ad network. Agencies buy, publishers sell and WE MANAGE THE PROCESS.

The AM²CORP|Network relationships includes some of the world’s most recognized mobile publishers, including: USA TODAY, Whitepages, CBS Sportsline and Hollywood.com. Plus niche sites with more specialized target audiences, including: AirG, HopStop, 10Best, MocoSpace, MyStrands, Wcities, Weather Underground, Cartoonscape, Rivals.com and many more.

Agencies benefit from unmatched reach and flexibility – purchase inventory by channel, select from Premium content providers, or choose Run–of–Network, offering substantial reach to a large audience.

Publishers benefit from AM²Corp’s commitment to their success, with end–to–end support, seamless campaign management, and the kind of exposure that only comes with being part of the mobile medium’s most respected ad network.

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